The Xperience is a forward-thinking creative agency and cultural collective based in Washington, D.C., founded by Leeroy Mbuta, known professionally as Roy Sterling. A proud graduate of Howard University, Roy holds a degree in Chemical Engineering and spent his college years excelling in varsity soccer while actively engaging in student leadership and campus life.

Built on a passion for connecting people through meaningful experiences, The Xperience designs and delivers vibrant events that bring together visitors, influencers, and creatives from across the nation. Our goal is simple: to shape culture and build community by crafting moments that leave a lasting impression.

We operate at the crossroads of creativity, hospitality, and cultural innovation—offering a fresh take on experiential branding and event production. With a deep appreciation for both African and American cultural influences, we create immersive, high-energy experiences that reflect this rich blend, uniting diverse audiences through shared passions for music, fashion, sports, and art.

One of our most recognized productions is the Afro Royal Gala series held at MGM National Harbor, a signature celebration of African-American excellence and style. The event garnered citywide attention and was proudly featured in DC Modern Luxury Magazine, highlighting our commitment to cultural elevation and premium event design.

From private brand activations to public pop-ups, The Xperience partners with clients to tell stories, spark conversations, and amplify impact through powerful visuals and unforgettable gatherings.